In case we haven’t had a chance to meet…
Hi, I’m Jess.
My mission is to turn websites into growth machines.
You know how frustrating and even embarrassing it is when you spend months creating your website, launch, and get underwhelming results?
I think everyone that visits this page does.
The truth is… what used to work: create a website, then do marketing, doesn’t work anymore.
That’s why I created a system to eliminate all this wasted effort and money.
It’s the exact system I followed to turn my own situation around… in just three months my website generated 10,000 new leads and my list is still growing…
And the only difference between my website giving me anxiety and giving me leads is FOCUS (& FACEBOOK ADS).
Let me explain…
This is me last year standing in front of my team of marketers.
I’m aggressively crossing out a pile of dog poo, saying… “Get rid of all the crap that’s on our website. Delete delete delete!”
That day we deleted 45 blog posts from my website. And The Imperfect Website was born.
What I teach is different than what anybody else is teaching and the uniqueness has to do with my background…
At Microsoft, I had this great career that took me all over the world.
I worked with these intelligent people who challenged me every day.
And we were on the Bing Engineering team.
Bill Gates’ favorite engineering team of all time.
That chart shows Bing growing faster than Google in the United States from 2009 to 2015 which we did with 1/3 the engineers.
And so the method that I use and teach is heavily influenced by my time at Bing…
It’s also influenced by my time at this Web Design Studio – my first stop after leaving Microsoft in 2014.
I realized beautiful websites were being created by smart, creative people with lots of assumptions…
But not much data to help decide what copy, images, and call-to-actions would convert customers.
At Bing we used data to help us through almost every decision. To know if we were going in the right direction or not.
So a light bulb went off – something’s not right here.
I left the studio and started my entrepreneurial journey, launching a Marketing Agency to get all sorts of traffic (and data) to grow my client’s businesses.
My first hire was a PhD Data Scientist and I built the team around him. We soon learned how to get traffic flowing in our sleep and we had tons of data.
But there was a moment when I knew deep down – something else wasn’t right.
At the end of the day, THE HARDEST THING for us as Marketers was to get CONVERSIONS.
And as I was realizing this we were knee-deep into the Marketing Rat Race,doing what everyone else was doing and there was way too much noise.
After two years of soaking up everything I could about web design and online marketing, I was ready to INVENT A NEW WAY TO GROW.
I was ready to translate what we did at Bing – the way we grew fast in an incredibly challenging environment – outside of Bing using new tools and methods.
To do this, we had to quit just about everything so I could see clearly…
I had my team quit everything except FACEBOOK ADS.
And it became one of the main components of The Imperfect Website system.
A system developed from scratch to grow my client’s businesses. And once I saw how powerful it was… I knew it was ready to scale and help many more businesses stop wasting money on marketing and web design.
To get the word out, I applied The Imperfect Website to my own business in February this year and look at my subscriber growth!
Last year I had 45 blog posts, a team creating content and doing all my SEO, and my website generated 400 leads.
Now, I have 10K new subscribers on my mailing list, a website that works and I’m running it by myself.
My favorite part is that it’s not rocket science, I KNOW you can do it too.