Hi. I’m Jess.
Some may think I’m a growth junkie, an entrepreneur educator, or bottom line lifter.
The truth is, I’m all three.
When I started my marketing journey, I did what probably every other newbie does… I created a website and felt on top of the world.
But I soon realized nobody could find it.
I tried social media… “That’s the ticket! I’ll learn how to drive traffic.” I created fun & inspirational Facebook posts. I tweeted, blogged, and Instagrammed.
This was an electrifying time.
But if I’m honest, it was also really confusing because I was driving some traffic but failing to get customers.
The hundreds of articles, books, and classes said I needed to do more. MORE blogging, MORE SEO, MORE viral campaigns.
I did all that. Yet the needle wasn’t moving.
I had NO idea my website was my problem.
I mean, I had already checked that box on my to do list, “Launch website”.
MARKETING was supposed to help me grow my business. But I had this nagging feeling something wasn’t right. My website was this ‘black hole’ that I knew very little about.
So I stopped marketing and instead focused on my website.
I was hungry to know… “WHY are people not doing what I want them to?” The only solution was to get data about my visitors. Not just numbers, I needed pictures. I needed videos. I had to SEE what was going on.
And you know what, I’m a data-head, but the thought of figuring out how to get data on my own website was overwhelming. Where do I even start?
Well fast forward a bit and I figured it out… it’s actually not that hard if you know where to look! I added a couple of tools and learned some new techniques and got that juicy data flowing.
So now when I invest time and money into marketing, it’s so much more fruitful because I can tune in and learn what is and isn’t working. My website is my superpower.
You can do it too!
But I know there’s no one-size-fits all solution so before I can teach, help me understand what you need..